Many assume color analysis is purely subjective and not rooted in science. But the truth is, at least with the method I use, it is science-based. The process itself is designed to be as objective as possible. We work under controlled lighting, use neutral backgrounds and garments, and systematically test color reactions on the face. So in that sense, the method is grounded in objectivity.

However, the goal of the analysis, the end result we’re trying to reach, is where subjectivity comes in.

That’s because color analysis is ultimately about finding what makes someone look their most harmonious, and that idea of “looking your best” is culturally influenced. In Western culture, for example, the desired outcome often focuses on looking healthy, vibrant, and alive, so I’m looking for colors that bring clarity to your skin, brighten the eyes, and create a glowing effect, not ones that wash you out or turn your face gray, yellow, or overly defined.

In other cultures, though, the beauty ideal might be very different. For example, in some parts of Asia, looking porcelain-like is the goal. That’s a different result and might lead to a very different color palette.

So before choosing a method or an analyst, it’s important to ask: What’s the result I’m actually going for? That clarity will help guide you to the right approach.

In my studio, I use the Sci/ART method, which focuses on ensuring you are seen along with the color and that the color supports you rather than wearing you. The goal is balance, harmony, and vitality rooted in Western beauty ideals. If that aligns with what you’re looking for, then my approach will most likely be a great fit. But if your goals are more aligned with another culture’s beauty standards, it may be worth seeking an analyst who specializes in that context.