Meet Laysa
It started with a question: Why don’t I feel like myself in the clothes that are ‘supposed’ to work for me?
That question led me down a rabbit hole of style systems and visual identity theories. With a background in psychology, product design, and branding, I had explored identity from multiple angles, but personal style still felt elusive. I was searching for a formula, something to tell me who I was and how to dress accordingly. But the deeper I went, the more I realized: no system could tell me who I was. Personal style isn’t something you find in a formula. It’s something you discover by getting to know yourself.
Laysa is a Color Analyst and Personal Style Strategist helping people reconnect with who they are and how they want to be seen.
She blends color theory, fashion psychology, and real-life context to help clients understand what style means to them. Her work goes beyond aesthetics to uncover the emotional, functional, and social layers of getting dressed so her clients can show up with intention, clarity, and confidence.
ON MY MOODBOARD
we become what we behold. we shape our tools and then our tools shape us.
— John Culkin